Veoo targets UK marketers with ‘save to Wallet’ service
What the hell should retailers do about coupons? Their customers love them, but paper coupons are a pain. People forget to bring them to the shop, and when they do they take ages to redeem.
Mobile should provide an obvious alternative. But no clear methodology has emerged. Sending a string of digits in a text message (to be manually entered by the cashier) is uninspiring.
Now, UK messaging specialist Veoo has introduced a new service that’s based around Apple Wallet and Android Pay.
Here’s how it works. Brands gets a dashboard through which they can write a message, decorate with images/branding and create an instant link. The promo can be sent to opted in shoppers by SMS, web, email, mobile ads and more.
Clicking on the link generates a coupon that the user can ‘save to Wallet’.
It then appears inside the Apple Wallet (and in Android Pay when it’s launched). The best bit is that the coupon can be made location sensitive, so it prompts the customer when he or she is near a shop. And it stays in the wallet where it can be infinitely updated.
Veoo used technology from US mobile marketer Vibes, which has achieved pretty amazing results with brands like Honda, Chipotle, Gap and Old Navy.
Should be interesting to see if that can be repeated in the UK. It’s fair to say that so far Wallet has been under-used by brands. Most consumers use it to airline tickets and payment cards, but not much else.
Veoo’s system lets brands either commission campaigns or licence the tech to create their own.
Matthew Winters, CEO of Veoo, said: “These mobile wallets were built to help brands drive in-store visits, redemptions and ROI, and statistics suggest that the vast majority of customers say their opinion of a brand would improve if given opportunities to save offers and loyalty cards to Apple Wallet and Android Pay.”